Inbound operations for trade companies

Every lead answered, qualified and in your system before it goes cold.

We run the inbound side of your business — calls, forms, follow-up — and plug straight into the CRM, phone and scheduling tools you already use. There is no new system to learn and nothing to rip out.

HOW IT WORKS
01
We map how leads reach you now, and where they stall.
02
We connect to the tools you already run. Nothing gets replaced.
03
Your inbound runs itself, and you can see what happened to every lead.
BEFORE / AFTER

Where leads go cold, and what it looks like fixed.

Three ways inbound quietly leaks, and what the handled version looks like. These are concept examples built to show the flow, not real client data.

CONCEPT EXAMPLE
Northgate Roofing
MISSED CALLS

A call at 7pm goes to voicemail. By the time someone listens to it the next morning, the homeowner has already booked the company that picked up.

BEFORE
Missed call · 7:04pm
Voicemail · returned 9:12am
AFTER
Answered · 7:04pm
Roof leak · insurance job
Booked & in CRM
CONCEPT EXAMPLE
Clearview Heating & Air
FORM LEADS

The form email lands in a shared inbox. Three people can see it and none of them owns it, so it sits until someone happens to look.

BEFORE
New form submission
Unread · 2 days
AFTER
No heat · urgent
Routed to on-call tech
Assigned in 40s
CONCEPT EXAMPLE
Ridgeline Tree Service
FOLLOW-UP

The quote goes out and never gets chased. Most of these close on the second or third touch, but nobody has time to keep a list of who never replied.

BEFORE
Quote sent · $3,400
No reply · no follow-up
AFTER
Followed up 3 times
Stops the moment they reply
Replied · day 4
WHO IT'S FOR

Trades where the job starts with a phone call.

Roofing

After a storm the phone does not stop, and most of those callers are ringing three companies in a row. Whoever answers and gets the estimate booked usually keeps the job.

HVAC

No heat in January is an emergency at 9pm, not at 9am. The calls that come in after hours are the ones worth the most and the ones most likely to be lost.

Tree service

Removals and storm cleanup arrive in bursts, and the quotes are big enough that one unchased follow-up is a real number. Insurance jobs need a paper trail too.

WHAT YOU GET

It plugs into what you already run.

Calls answered, day or night
Every lead qualified the same way
Routed to the right person automatically
Logged in your CRM, not a spreadsheet
Follow-up until they actually reply
Works with your existing phone and scheduling
One place to see what happened to each lead
Written down, so you can see every rule
PRICING

You get a fixed quote after the inbound audit.

We map your inbound first and show you where leads are stalling, then quote the build as one fixed number. No hourly billing and no surprises once the work starts. Running and supporting it afterwards is a separate monthly, quoted the same way.

ADD-ONS

Inbound is the job. These bolt on if you want them.

Website rebuild

If the site itself is the thing losing you calls, we rebuild it: mobile-first, click-to-call, a quote form that actually feeds the system above.

AI receptionist

Picks up the calls nobody gets to, takes the details, and hands them to the same routing as everything else.

Review requests

Asks for the review automatically once the job closes out, so the good ones stop happening only by accident.

LIVE DEMO

Get a call back in 30 seconds

Most businesses take hours to call a new lead back. Fill this in and see what instant feels like.

US mobile, e.g. (518) 555-0123

One call per number per 24 hours. Standard carrier rates apply.

CLIENT FEEDBACK
04 CLIENTS

Feedback from clients, and outcomes from the systems we've shipped, across intake, client handling, email operations, and custom platform builds.

Brayden Jones, founder of Sillwork
ABOUT

We run inbound for trade companies, inside the tools they already have.

Sillwork handles the inbound side of trade businesses: the calls, the form leads and the follow-up that decide whether a job gets booked or goes to whoever answered first. We connect to the CRM, phone and scheduling tools a company already runs rather than asking them to move onto ours. Founded by Brayden Jones in Glens Falls, New York, and we work straight with the owner.

FAQ COMMON QUESTIONS

Do I have to switch CRMs?

No. That is the point. We connect to whatever you already run and work inside it. If you are on a CRM, your leads land there. If you are running on a phone and a notebook, we will tell you that honestly and start with something simple.

What tools do you connect to?

Most of them. If a tool has an API or can send and receive a webhook, and nearly all of them can, we can wire into it: CRMs, phone systems, scheduling, inboxes, spreadsheets, invoicing. Tell us what you use and we will tell you straight if something will not connect.

What happens to a lead that doesn't fit the rules?

It gets flagged and sent to a person, not silently dropped. Anything incomplete or unusual goes to whoever you nominate, with the reason attached. Nothing disappears quietly, and you can see every one of those.

How long does setup take?

Usually two to four weeks. The first part is us watching how leads actually move through your business today. The part that needs you is short: one working session, then checking the rules we wrote down are right.

What does it cost?

You get a fixed quote after the inbound audit, so you know the number before committing. It depends on how many ways leads reach you and how complicated the routing is. Running it afterwards is a separate monthly. The audit itself is free.

Do you still build websites?

Yes, when the site is the thing losing the calls. It is an add-on rather than the main offer now, and plenty of clients take the inbound work without touching their site at all.

FREE INBOUND AUDIT

Get a free inbound audit.

Tell us how leads reach you and what you are running them through today. We map where they stall and send back what the handled version looks like, using your tools, not ours. No charge and no obligation.

Step 1 of 520%
Prefer to talk first?Book a call instead
See it on your own phone

See Sillwork in action

Have our assistant call you in about 30 seconds, or book a time and we'll walk through where your leads are going cold.

Works with your existing CRM
No rip and replace
Every rule written down